Why do you think color is so important in fashion?

I believe color is important in fashion because it compliments skin tones ,body shapes, mood etc. Color is the first thing other people notice about us, and its impact is immediate and long-lasting. Our fashion color choices say a lot about the image we are trying to portray and how we feel about ourselves. Color gives meaning to designs. They become memorable and give emotions when presented. 

Here is a list of colors for woman that are ideal for a whole range of occasions:

• Blue-based reds: Suggests intelligence and femininity.
• Yellow-based reds: Energetic colour that keeps conversations going (Men are inherently attracted to yellow-based reds - a great colour for a first date)
• Purple: Stirs the senses and generates passion - great for creative endeavours
• Turquoise: puts other women at ease, encourages them to open up
• Lipstick red: implies strength and authority
• Medium blues: a calming colour that allows interactions to go smoothly
• Browns: non-threatening, stable, supportive and reliable (great for meetings with colleagues or clients)

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